The Winter Olympics theme was selected to frame the company’s live meeting around performance, teamwork, and the pursuit of excellence. Each activity was paired with a different winter sport, transforming business sessions into high-energy, competitive experiences and giving every workshop its own distinct identity within a cohesive narrative.

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Bold, cinematic sports imagery captures athletes at peak intensity, reinforcing focus, resilience, and momentum. A custom icon system was developed for each sport to ensure clarity and consistency across posters, action cards, message priority cards, workmats, room signage and so on.

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A unifying graphic overlay of flowing light waves and sparkles was applied throughout the system. The luminous gold tones evoke achievement and medal-level success, while subtle snowfall effects root the visuals in a winter atmosphere. The result is an immersive, arena-like environment that elevates the meeting beyond a traditional corporate event and celebrates collective performance.

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©Woven Health Collective (IC Axon)

For that year’s annual conference, my employer partnered with an AI company, and the creative direction was built around the idea of a high-profile sports collaboration — the kind typically seen between an elite athlete and a performance brand. The concept positioned the partnership as a powerful fusion of expertise and next-generation innovation.

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The visual language drew directly from sports culture and retail campaign aesthetics. I combined both companies’ brand colors into a bold, athletic palette and designed the materials to resemble premium sneaker store window displays. Dynamic compositions and product-focused imagery reinforced the idea of performance, momentum, and competitive edge.

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The campaign extended across banners, posters, social media assets, etc. To fully bring the concept to life, I designed a custom pair of sneakers blending both brand identities, which were produced as a physical prop for the event. Displayed alongside the visuals, the shoes served as a striking focal point, capturing attention of the attendees and embodying the collaboration in a tangible, memorable way.

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©Woven Health Collective (IC Axon)

Inspired by the board game Clue, this live meeting experience was designed as an immersive mystery challenge. Participants were divided into teams and moved from station to station, solving riddles, answering strategic questions, and collecting clues to piece together the final outcome.

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The mansion served as the central visual anchor, establishing a strong narrative environment from the outset. Each activity station was themed as a different room within the mansion, creating a cohesive journey while allowing for varied visual treatments across materials. Rich, cinematic imagery and theme-related typographic elements reinforced the investigative tone and sense of intrigue.

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Custom character avatars were developed to drive the storyline and guide participants through the experience, adding personality and continuity. From welcome signage and briefing documents to worksheets and “evidence” materials, every touchpoint was designed to feel like part of a unified mystery world — transforming a traditional meeting format into an interactive, story-driven adventure.

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©Woven Health Collective (IC Axon)